Women, mothers, pull up a chair. I wish to have a word with you about Rachel Hollis, toxic positivity, and women as a commodity. Do you know Rachel Hollis? She is a self proclaimed motivational speaker and life coach. She has nearly 2 million followers on Instagram, has published multiple NY Times bestsellers, and runs her own business, has a product line in Target, a clothing line on QVC, her own fitness app, and sells out large convention size stadiums where people pay $40 for a general ticket or up to $200 per person for a VIP pass that will give them things like “digital swag” (those two words together form a new one that has an unclear meaning to me), and video playback on all speakers. Rachel Hollis is a business and the thing that she is selling? Why that’s you. It wasn’t always this way. As one of the few bloggers still kicking around that started out nearly nine years ago, many of us old folks can tell you how quickly the landscape of personal essays and blogging changed.